Christie’s Mid Autumn Festival Gift Set Design 2022
Client I Christie’s
Creative Concept & Ideas I Count to Ten.
Art Direction & Design I Count to Ten.
Client I Christie’s
Creative Concept & Ideas I Count to Ten.
Art Direction & Design I Count to Ten.
Count to Ten combines the elements of "Three Hares Sharing One Ear," "Round," and "Mid-Autumn Festival" to design the 2022 Mid-Autumn Mooncake Gift Box for their client.
The overall appearance of the gift box is in a circular shape, symbolizing tradition and festivity, and it is adorned with the auspicious color of red. The theme of the gift box is "Starry Night," featuring a depiction of a starry sky on the box lid. The gift box is equipped with a handle and metal feet, making it easy to carry and also suitable for display as a commemorative item.
The box lid features a circular window that can be rotated clockwise, allowing people to view the carefully designed "Jade Rabbit Chasing the Moon" story illustration. This design not only reflects the theme of "Full Moon, Reunion, Completeness in All Things" but also adds an element of fun to the gift box.
The overall design of the gift box incorporates embossed and hot foil printing effects, giving it a sophisticated and elegant look. The same techniques are applied to the accompanying greeting card and the small mooncake boxes, adding a touch of refinement to the overall design.
This gift box combines the elements of "Three Hares Sharing One Ear" and the concepts of "Round" and "Mid-Autumn Festival," showcasing a rich design concept and traditional cultural elements. It brings a unique and exquisite appearance to the 2022 Mid-Autumn Mooncake Gift Box.
Count to Ten將「三兔共耳」以及「圓」和「中秋」相關的元素結合及融入設計當中，為客戶設計2022年度中秋月餅禮盒。
禮盒外觀整體以圓形呈現，選用了傳統象徵喜慶的紅色。禮盒的主題為「繁星伴月」，在禮盒上呈現了滿天繁星的夜空景緻。禮盒配有手提皮帶和金屬腳，方便攜帶送禮，也可作為紀念擺設直立擺放。
禮盒蓋子上設有一個圓形小窗口，可順時針方向轉動窗口位置，讓人們可以觀看「玉兔逐月」故事圖案。這個設計不僅呼應了「月圓人圓事事圓」的祝願主題，還增加了禮盒趣味性。
禮盒圖案整體上使用了浮雕擊凸和燙金等印刷效果，使其顯得沉穩而氣派。同樣地，心意卡和月餅小盒也採用了浮雕擊凸和燙金等印刷效果，以點綴整體設計。
這款禮盒結合了「三兔共耳」等元素，並以圓形和中秋的主題為基礎，展現了豐富的設計意境和傳統文化元素，為2022年度中秋月餅禮盒帶來了獨特而精美的外觀。
